Ames Family Hub

A place for the whole family

Imagine walking into a place where your kids immediately see possibilities. There are things to build, climb, make, test, take apart, rearrange and discover. Maybe one child heads toward a robot studio while another joins a group building an enormous cardboard fort. Someone is working on a marble run. A few kids are learning Double Dutch.

Meanwhile, the adults are not standing along the edges waiting for playtime to be over. They might be catching up with a friend over coffee, joining a yoga class, getting a little work done, meeting other parents, or simply enjoying the rare pleasure of sitting somewhere comfortable while their children are happily engaged nearby.

There is a deep, comfortable couch near the play area. The coffee is good. The mug in your hands is big and beautiful. Your kids are happily occupied, you can see what they are doing, and for the first time all morning, you feel at peace.

You sit down and breathe a sigh of relief.

That feeling is at the heart of the Ames Family Hub.

We are creating a place where children can have the kind of rich, open-ended play that keeps pulling them back, while parents have somewhere they genuinely enjoy being. A place where families can stop in for an hour or settle in for an entire afternoon. A place that changes as kids grow, responds to what families need, and becomes more interesting the more the community makes it its own.

We want the Hub to feel alive. Comfortable. Creative. A little unexpected. Full of things happening, but never so programmed that children lose the freedom to invent their own fun.

Most of all, we want it to feel like a place Ames families are glad to have.

Concept rendering: parents talking over coffee while children play nearby
Parents relaxing over coffee near the play area, with their children in view.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a birthday party at the Hub with cake and balloons
A birthday party hosted at the Hub.Concept rendering. The real space will depend on funds raised and what we build together.

Play with no finish line

A great toy or activity can hold a child’s attention for hours, but even favorites can become familiar. Children grow, their interests shift, and before long they are ready for a new challenge.

We want the Hub to be filled with experiences that can grow and change with them, where the same materials can lead somewhere completely different every time.

We want to design the space to provide unending learning, joy, and excitement.

Imagine a wall filled with LEGO sets. A child picks one, takes the tray of pieces to a table, builds it, takes it apart, and returns everything to its place. The next child can build it again, and the first child can come back another day and choose from an entirely different shelf of possibilities. Whether they’re building a house, a spaceship, a bridge or something nobody has ever seen before. Take it apart and the possibilities start over.

A marble run can be rebuilt again and again. A robot can be designed, tested, modified and sent back into the arena. Giant cardboard boxes can become race cars, forts, castles, restaurants and tunnels. Clay can be shaped, flattened and made into something entirely different. An obstacle course can change every time a child builds it. A 3D printing studio can turn an idea into an object, then send a child back to the drawing board to make the next version even better.

That is what we mean by unlimited play.

The materials provide the invitation. Children provide the imagination.

A gradually rotating collection of exhibits, activities, toys, and equipment ensures the space is always exciting, new, and engaging.

We want spaces that reward curiosity and experimentation, with enough depth that a child can spend ten minutes exploring or become completely absorbed for an hour. Some kids will want to build. Some will want to climb. Some will want to make art, compete, perform, read, invent, move, take things apart or quietly watch until they are ready to join.

We want to make room for all of them.

Concept rendering: a LEGO library with sets to choose, build, and return
A lending library of LEGO sets. Children choose a set, build it, and take it apart, so the same set can be built over and over again by different children.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a marble run library with parts organized in bins
A marble run library stocked with organized parts, so children can design and build a new run on a return visit.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a robot maker studio with a test arena
A robot maker studio with a test arena, where children design, assemble, and refine their own robots.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a 3D printing studio with printers and filament
A 3D printing studio where children design an object, print it, and improve the design in later versions.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a clay studio for shaping and reshaping
A clay studio where children can shape and reshape their work for as long as their interest holds.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: giant cardboard building materials
Large cardboard pieces and connectors that children can build into forts, vehicles, and structures of their own design.Concept rendering. The real space will depend on funds raised and what we build together.

There should always be something new to discover

The Family Hub should never feel finished.

We are designing the space so activities can move, rotate and evolve. Some experiences may become beloved fixtures. Others might appear for a few weeks, a season or a special event before making room for something new.

At one time there might be a cardboard engineering studio filled with boxes, connectors, wheels and building materials. A maker area could rotate through robotics, clay, 3D printing, electronics, printmaking, simple woodworking, textiles, model building, stop-motion animation, or different engineering challenges. An open floor might become a build-your-own obstacle course for a while, then make room for badminton, tetherball, jump rope, giant games, or another activity families have been asking to try. Special events, from glow parties to performances and family workshops, can bring even more vitality and things to families to engage in.

The goal is to create a place where children can come back dozens of times and still wonder what they will find when they walk through the door.

That flexibility matters because childhood itself changes so quickly. The four-year-old who once spent an hour stacking blocks may come back some time later and want to build a robot. A child who loves climbing today may discover clay next year. Siblings with completely different interests should be able to walk into the same building and each find something that feels like it was put there for them.

The Hub can grow along with them.

It can also grow with Ames. Families will tell us what they love. Kids will surprise us with how they use things. Local makers, artists, performers, businesses and organizations will bring ideas we have not considered. We want enough flexibility to keep saying yes to good ideas.

Concept rendering: a train library with wooden trains and track pieces
A train library with engines, cars, and track pieces that children can combine into new layouts.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a blacklight glow experience
A blacklight glow experience, an example of a short-term installation that transforms a familiar room.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a build-a-city play area
A build-a-city area where children construct and expand a miniature city.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a cardboard engineering studio
A cardboard engineering studio stocked with boxes, connectors, and wheels for large building projects.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: an interactive glow wall
An interactive glow wall, the kind of installation that might visit for a few weeks before making room for something new.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a build-your-own obstacle course with soft blocks
A soft-block obstacle course that children can design and rebuild themselves.Concept rendering. The real space will depend on funds raised and what we build together.

A place to settle in and breathe a little easier

Family outings have a familiar rhythm. Everyone is excited to arrive, then somebody gets hungry, somebody gets bored, somebody needs a break, and suddenly you are packing everyone back into the car and figuring out where to go next.

We want the Family Hub to work differently.

We want families to feel safe, comfortable, and cared for enough that they can simply enjoy being there.

Come for an hour after school if that is what the day allows. Come on a snowy morning in December or a hot afternoon in July and stay until everyone is ready to go home. Escape the weather and get out of the house. Meet another family there. Have lunch. Let the kids go back to playing. Find a comfortable place to sit. Drink another cup of coffee.

Different areas of the Hub can support different speeds and different kinds of energy. Kids may be running through a ninja and parkour area in one part of the building while someone else is carefully shaping a piece of clay. A group might be designing robots nearby. Younger children may be deep in imaginative play. Someone may be curled up reading in a nest of pillows and blankets.

We want to allow for gross motor movement as well as learning and growth.

There can be room for energetic kids and quiet kids, preschoolers and older children, makers and movers, social kids and children who need a little more space before they jump in.

And there can be room for the adults who came with them. Adults can play, rest, have a breather, enjoy a good cappuccino, receive a massage, or whatever their needs may be. The needs of parents matters just as much as the kids.

Concept rendering: a climbing structure with cozy reading nooks
A play structure with built-in reading nooks, so active climbers and quiet readers can share the same corner of the building.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a build lab with tools and materials
A build lab with tools and materials for children who want to settle into a longer project.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a ninja and parkour obstacle course
A ninja and parkour course for children who want active, physical play.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: kids playing badminton indoors
An open floor set up for badminton, one of several court games that can rotate through the space.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: kids playing tetherball indoors
A tetherball setup in the open play area, simple to join for a quick game.Concept rendering. The real space will depend on funds raised and what we build together.

Supporting Parents Lifts up the Whole Family

We are thinking just as carefully about the parent experience as we are about the play experience. Parents should feel comfortable, welcome, and cared for while they are here, with reasons of their own to enjoy spending time at the Hub.

We want the Hub to make the day feel a little easier for parents, not simply give them somewhere to wait while their children play.

Maybe that means sinking into a genuinely comfortable couch with a large handmade mug of coffee while your child builds nearby. A friend joins you, and the two of you have the kind of conversation that you haven’t been able to have for a while, without interruptions. The kids are busy, everyone is content, and for once there is no need to keep checking the time or figuring out what comes next.

For another parent, it might mean bringing a book and having the chance to read a few chapters. Someone else might open a laptop and get through a few emails while their child is absorbed in a project. There could be a yoga class happening nearby, or a local massage therapist offering short chair massages while children play within sight.

And sometimes what a parent needs most is nothing at all. A comfortable place to sit, a warm drink, and a little time when nobody needs anything from them.

We want to make room for all of those experiences.

Parents will arrive at the Hub carrying very different kinds of days with them. Some will be meeting friends and looking forward to an afternoon out. Others may arrive tired, overstimulated, short on patience, or simply worn down by everything the week has required. We want the space to feel welcoming to all of them. A place where families feel safe, comfortable, and cared for enough that they can simply enjoy being there.

Over time, we hope the Hub can offer even more meaningful support. Short-term childcare, for example, could give parents the freedom to run errands, meet a friend for lunch, go on a date, get some shopping done, or simply go home and take a nap. That kind of help may sound small, but on the right day it can make an enormous difference. We hope to develop more services and collaborate with partners to support parents in additional ways over time, such as offering post-partum support or marriage therapy.

Family life is full of wonderful moments, but it can also be relentless. There are lunches to pack, appointments to remember, work to finish, laundry waiting at home, forms to sign, birthday presents to buy, meals to plan, and a remarkable number of snacks to produce along the way.

We cannot make those responsibilities disappear. But we can create a place where some of the weight of them feels lighter.

We want parents to be able to walk through the doors, see their children find something they love, and breathe a sigh of relief. They can have a conversation, take part in something themselves, enjoy a cup of coffee, or simply rest for a while knowing that everyone is somewhere they want to be.

That is part of what it means to build a place for the whole family. Parents should not feel like visitors in a space created for their children. They should feel that the Hub belongs to them too.

When parents are nurtured and supported, the whole family can thrive.

Concept rendering: a parent relaxing on a couch with a large mug of coffee
A comfortable couch near the play area, where a parent can sit down with a good cup of coffee.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: parents laughing over espresso while kids play
Parents visiting over coffee in the cafe area while their children play nearby.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a circle of parents talking while children play across the room
A seating area arranged for conversation, with clear sightlines to the play areas.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a parents' yoga class while children play nearby
A morning yoga class for parents, held while children play a short distance away.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: a visiting massage therapist giving a chair massage
A visiting massage therapist offering chair massages to parents during open hours.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: families having breakfast together at the Hub
Families sharing a meal in the cafe during a weekend pancake breakfast.Concept rendering. The real space will depend on funds raised and what we build together.

Events and Experiences that Support the Community

Beyond the play and gathering spaces themselves, we want the Hub to have a steady rhythm of events, activities, classes, and experiences that give families meaningful ways to spend time together.

Some will be simple. A Saturday morning pancake breakfast where families can eat together, run into people they know, and let the kids play afterward. A family game night, a seasonal craft, or an afternoon built around making something together.

Others can be bigger experiences that transform the Hub for a few hours. We picture blacklight glow parties where the lights go down, fluorescent colors come out, music fills the room, and a familiar space suddenly feels completely different. There could be themed nights, special performances, large maker events, tournaments, and other occasions that a family can look forward to and enjoy together.

Some activities might introduce children to something they have never tried before. A local artist could lead a workshop. A musician might bring instruments for kids to experiment with. An engineer could help children build something that moves. There could be robotics, cooking, science, theater, gardening, woodworking, dance, clay, 3D printing, or a maker challenge that fills the room with half-finished inventions.

We picture open mic nights where children, parents, and local performers can share music, comedy, poetry, stories, or whatever they have been working on. There could be visiting performers, live music, puppet shows, storytellers, demonstrations, and small performances that give families an enjoyable evening out close to home.

There can be experiences for parents as well. Yoga classes, parent gatherings, wellness programs, talks and workshops, opportunities to learn something new, or simply events that make it easier to meet other people and feel connected to the community.

Birthday parties have a home here too, with friends gathered around a cake and candles before heading back out to play. School groups, clubs, community organizations, and local businesses may find their own ways to use the space and bring new experiences into it.

After hours, the Hub can take on a different energy, with programming for adults and university students once the kids have gone home. We imagine Mom’s Night Out or Dad’s Night Out gatherings, masked-singer karaoke, trivia nights, comedy, live music, craft and maker nights, casual tournaments, dance classes, game nights, workshops, and other social events that give people an easy reason to get out, meet someone new, or spend time with friends. Speed “friending”, speed dating, and latin dance nights offer opportunities for connection. These evenings could help the Hub serve as a true community gathering place throughout the day, with family life at its center but room for adults to connect, have fun, and enjoy the space in their own way.

We hope many of these activities will grow out of partnerships across Ames. Local artists, musicians, educators, makers, businesses, nonprofits, university groups, service organizations, and families themselves all have something they can bring to a place like this. The Hub can give those people and organizations a welcoming place to share what they know, reach families, and contribute to community life.

Some of the best ideas may begin with someone asking, “Could we do this at the Hub?”

We want to create meaningful experiences that families are grateful to have in the community.

Some may become events families look forward to year after year. Others may happen once and make room for something completely new. What matters is creating more opportunities for people to gather, connect to each other, feel supported, learn from one another, enjoy time together, and feel more connected to the community around them.

Concept rendering: a child performing at an open mic night
An open mic evening where children and families perform for a friendly audience of neighbors.Concept rendering. The real space will depend on funds raised and what we build together.
Concept rendering: kids playing jump rope together
Children playing jump rope together on the open floor.Concept rendering. The real space will depend on funds raised and what we build together.

A place for different ages, different interests and different seasons of childhood

One of the challenges of family life is finding somewhere that works for everyone at the same time.

A toddler, an eight-year-old and a twelve-year-old rarely have the same idea of fun.

We want the Family Hub to offer enough variety that families do not have to choose whose turn it is to enjoy the outing.

Younger children may find imaginative play, building, sensory exploration and plenty of room to move. Elementary-age kids might spend an afternoon climbing, creating obstacle courses, working with clay, building marble runs, playing tetherball or turning giant cardboard boxes into something enormous.

Older children can take on more sophisticated projects through robotics, 3D printing, making, sports, challenges and activities that give them real ownership over what they create.

The exact mix will continue to change, because that is part of the point.

We want the Hub to stay interesting as children get older.

A family might discover the Hub when their oldest child is three and still find reasons to belong years later.

Imagine a Day at the Hub

It is a Saturday morning in February, and you are tired before the day has really begun.

The baby was up twice during the night and never quite went back down after the second feeding. You have been functioning on broken sleep for weeks, the kind where even a decent night never seems long enough to catch you back up. One of the older kids woke before seven and immediately wanted breakfast. The other cannot find the sweatshirt they insist they need today. The baby needs another diaper. Your phone has two reminders for things you forgot to do yesterday, and there is a basket of clean laundry that has been sitting in the same spot long enough that everyone has started dressing out of it.

You have not really rested. Not yesterday, not this morning, and probably not for a while.

It is simply the accumulation of ordinary family life: meals, messes, work, appointments, school papers, dishes, laundry, errands, questions, snacks, sibling arguments, and the constant low-level calculation of what everyone will need next.

You love your family deeply. You are also tired.

Outside, it is an Iowa February morning, gray and bitterly cold. The kids have been inside too much lately and their energy seems to fill every corner of the house. One is bouncing from the couch to the kitchen and back again. The other has already asked what you are doing today. The baby is fussy. You look around at the breakfast dishes, the toys on the floor, and the day stretching out ahead of you and feel that familiar sense of being responsible for all of it.

You could stay home. You could put on another movie, try to come up with a project, referee the inevitable arguments, make lunch, clean up lunch, and start counting the hours until bedtime. But organizing another activity feels overwhelming.

You need somewhere your whole family can go.

Somewhere the kids can have a wonderful day without you having to create every part of it. Somewhere warm. Somewhere welcoming. Somewhere you can feed the baby comfortably, get a real cup of coffee, talk to another adult, and sit down without immediately noticing the next thing in your house that needs to be done.

So you head to the Hub.

When the doors open, the feeling of the day begins to change.

Your 6 year old spots a cardboard engineering area where several kids are working on something enormous. It has windows, wheels, a steering wheel, and what appears to be one wing. Nobody seems entirely sure whether it is a race car, a spaceship, or a fort, but that does not matter. Your child joins them and immediately begins drawing controls on a cardboard dashboard. You help your child get started and eventually she’s working independently and you head over to the cafe.

Your older child sees the ninja and parkour area. The course has been rearranged since the last time you were here, and a group of kids is trying to figure out the best way across it. Before long, your child is balancing, climbing, missing a foothold, laughing, and trying again.

You find a comfortable place nearby and order coffee. It comes in a large handmade mug, warm enough that you hold it with both hands for a moment. The baby is asleep against you, the older kids are happily occupied, and for the first time that morning you feel your body relax.

A parent you know walks by and sits down beside you.

At first, you talk about the usual things: school, work, winter, how quickly the kids are growing. Then the conversation keeps going. You talk about things you have been meaning to catch up on for months. The kind of conversation that usually gets squeezed into a few minutes in a parking lot has room to breathe. You share challenges you’re having, things you’ve overcome recently, advice on what’s worked well, you cry a bit, and find some connection.

Every so often one of the kids comes back to show you something. Your 6 year old has helped add a door to the cardboard creation. Your older child wants you to watch the part of the obstacle course they finally figured out. You look up, cheer them on, and then they disappear back into what they were doing.

The baby wakes, and you feed them comfortably without needing to gather everyone up and leave. When you need a changing table, there is one nearby. When you come back, your coffee is still waiting and your friend has saved your seat.

It is a collection of small things, but together they change the feeling of the morning.

By lunchtime, everyone is hungry. Instead of putting coats back on, loading the car and heading out through the snow, deciding where to eat, and starting another round of logistics, you stay where you are. The Hub cafe offers a variety of healthy food options in collaboration with local restaurants, bakeries, and coffeeshops.

The kids come to the table full of stories. The cardboard fort has apparently become an emergency vehicle for exploring Mars. Your older child has met someone who wants to play badminton after lunch. The baby is content. You eat together without feeling hurried.

Then everyone finds something else to do.

A badminton game starts in an open area. Your older child joins in.

Your 6 year old notices the clay studio, where several children are shaping bowls, animals, tiny houses, and things that have no obvious name at all. They sit down and begin working with both hands, completely absorbed.

You look around and realize how many different ways children are using the same afternoon. Some are running. Some are building. Some are making things carefully with their hands. Some are meeting other kids. Some are working alone. Nobody has to enjoy the same thing in order for the family to enjoy being here together.

And the adults have their own ways to spend the day too.

One parent is reading in a chair near the play area. Another has a laptop open while their child builds nearby. Two moms are deep in conversation over coffee. A parents’ yoga class is beginning in another part of the building.

Today, yoga feels ambitious. The couch feels perfect.

Later, you notice that a local massage therapist is offering short chair massages that afternoon. Your friend looks at you and says you should do it. You hesitate for about ten seconds. Then you do.

For a few minutes, someone works on the tension in your shoulders while your friend holds the baby nearby and your children continue playing within sight.

You feel grateful for your community and your friends, for the few minutes when someone is taking care of you.

Near the café, you notice the upcoming events calendar. There is a pancake breakfast next weekend, an open mic night, a family maker workshop, and a blacklight glow party later in the month. Your kids notice that one immediately. You make a note of the date.

This is part of what makes the Hub feel different each time. The things your family loves can still be here, but there are new reasons to come back. The maker activity changes. The obstacle course is recreated. New projects and events appear. Something your child barely noticed six months ago may suddenly become the thing they cannot stop talking about.

By midafternoon, you check the time and are surprised by how long you have been there.

You thought you were leaving the house for a couple of hours.

Instead, the whole family has spent most of the day here, and nobody has been watching the clock.

The kids have climbed, built, played, made things, met other children, tried something difficult, and gone back for another attempt. They are tired, but in the satisfying way that comes from having spent the day doing things that mattered to them.

And your day has been good too.

You had coffee while it was warm. You had a real conversation with another adult. You ate lunch without planning another destination. You got a few quiet minutes to yourself. Someone worked the knot out of your shoulders. You were surrounded by other families, but you never felt hurried.

Most of all, you did not spend the day feeling as though everyone else’s needs came first and yours would have to wait until later. You felt considered too. Somewhere along the way, you breathed a sigh of relief.

Some days, a parent may come because the kids need somewhere to move. Another day, they may come because they need to see another adult. Someone else may meet a friend for coffee. A new parent may come because getting out of the house with a baby feels easier when there is somewhere comfortable to be once they arrive.

Some parents may join yoga. Some may take advantage of a visiting massage therapist. Some may sit quietly with a book. Some may spend the entire afternoon talking with friends.

Over time, we hope there can be even more ways to support families. A postpartum support group could meet. A counselor or family therapist might offer services in the building. Community organizations may bring workshops and resources directly to parents. Short-term childcare could give someone the chance to run home and wash the dishes and take a much needed nap, or run errands alone, go to an appointment, or exercise.

The needs will be different for every family and different from one day to the next.

The Hub does not have to solve every challenge of family life to make a meaningful difference. Sometimes it is enough to have a place where the kids are happy and you feel safe, comfortable, and cared for enough that you can simply enjoy being there.

Late in the afternoon, you finally tell the kids it is time to go.

Your older child wants to know whether the kid they met playing badminton will be there next Saturday. Both have already decided that your family is coming to the blacklight glow party.

The baby is asleep again.

Outside, it is still a snowy February. The laundry is still waiting at home, and tomorrow will bring another round of meals, errands, school bags, and all the ordinary things that make a family run.

But the day feels different from the one you imagined when you were standing in the kitchen that morning with cold coffee and a baby on your shoulder.

You have a bit more energy than you did before. Enough to keep moving forward.

You got out of the house. Your kids had a wonderful day. You saw a friend. You rested. You were all cared for.

And as you drive home with three tired children you realize that you have more left in the tank than you did that morning.

The Hub did not make the demands of family life disappear. It made them feel lighter.

And sometimes, that is exactly what a family needs.

About the images on this page

The scenes shown throughout this page are concept renderings, created to illustrate the spirit and possibilities of the Ames Family Hub. They do not depict an existing facility, and no specific feature, activity, or space shown here is guaranteed. What we ultimately build will be determined by the funds we raise, the building we secure, the partners who join us, and the input of the Ames community. We share these images to communicate a vision, and we look forward to shaping the real thing together.